Research
At Play

UNCG has joined the collegiate esports movement with a $2.4 million state-of-the-art facility.
But gamers aren’t the only ones stepping into the arena.


ESPORTS ATHLETE HEALTH

a person standing in front of a projector screen

“I am a gamer myself, and I love studying people who play games,” they say. With guidance from Dr. Grieve, Rosenberg conducted an ethnography of players of the survival game Valheim.

“The fact that academia is becoming more open to studying gaming and is now realizing that video games are very important cultural artifacts is extremely exciting.”

Their project, which explored power dynamics in ethnographic research, was a first place winner at the 2022 UNCG Thomas Undergraduate Research and Creativity Expo.

Rosenberg hopes to attend graduate school and become a user experience researcher specializing in gaming. In the meantime, they are active in outreach events through the network.

Community of Gamers

From freshmen to tenured faculty, UNCG gamers bond over shared interests, exchange ideas, and bring scholarship to the broader community, thanks to the new Network for the Cultural Study of Video Gaming.

Associate director Dr. John Borchert says the network, known as the NCSV, was founded in 2021 with the goals of fostering research, education, and outreach.

“What’s really innovative about what we’re doing is the integration of education and research,” Borchert says. “This gives students and faculty a well-rounded approach to game cultures and esports.”

Within the classroom, students and faculty are delving into curricula that connect gaming to well-established fields, from sports broadcasting to digital animation.

In the network’s first year, faculty have developed 9 new courses. Examples include Playing Games and the Ancient World, Environmental Justice in Video Games and Literature, and Game Over: Video Gaming and Death.

“These courses offer a new avenue for student interest and for faculty exploration of new horizons in their research agendas,” Borchert says.

The network is building on this momentum by launching the Videogaming and Esports Studies minor, which will be available to students beginning this fall. 

“Students in the minor will have a unique combination of critical thinking and applied skills,” says Borchert, “to engage in all aspects of the gaming and new media industries ranging from production, broadcasting, journalism, scholarship, and event and recreation management.”

The NCSV engages in a range of outreach events to connect gamers. Last year, they helped launch the UNCG Esports & Gaming Summer Camp for 9 to 14 year olds.

The network is also fostering conversation on campus through the Ashby Dialogue series, a yearly discussion group bringing together about 20 faculty and students across disciplines for focused inquiry. This year their topic is identity and queer culture in the popular video game Zelda.

“Games in general have always been a space for the marginalized to find a sense of empowerment, expertise, and a community,” says Borchert.

“Gaming is for everybody.”

Story by Rachel Damiani
Photography by Sean Norona
Videography by David Lee Row and Grant Evan Gilliard

Division of Research & Engagement
UNC Greensboro
1601 MHRA Building
1111 Spring Garden Street
Greensboro, NC 27412

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