The news from the U.S. Patent and Trademark Office came in the form of an old-fashioned letter. We have received, it said, your application for a patent on a device to measure knee laxity.
That letter, says Professor Sandra Shultz, represented a monumental step.
“All the pieces are coming together,” she says. “That’s two years of work right there. If you had ever told me I was going to be doing this, I would have thought you were crazy.”
Knee laxity is a measure of motion in the human knee, critical in diagnosing joint and ligament health. Shultz, a co-director of UNCG’s Applied Neuromechanics Research Laboratory, is a scientist, more familiar with the body’s skeleton and musculature than the intricacies of product development and commercialization.
But luckily for Shultz and Professor Randy Schmitz, her collaborator and lab co-director, UNCG has people and mechanisms in place to help faculty, staff, and students navigate the labyrinth of research-based entrepreneurship.
It’s called LaunchUNCG.
The goal, says LaunchUNCG Director Justin Streuli, is to provide “white-glove service to help achieve a commercially viable product.”
In 2020, that’s a broader, more nuanced concept than what once was simply called technology transfer. Today, white-glove service might mean facilitating preliminary research to confirm that a market exists for a new product. It might include aid in securing funds for product development, networking in the business world, or engineering advice.
Whatever assistance may be needed, LaunchUNCG has on-campus connections or an external network to provide it.
LaunchUNCG is a critical driver to further UNC Greensboro’s strategic goal of student, regional, and knowledge transformation, says Dr. Terri L. Shelton, vice chancellor for research and engagement. “It’s about fostering a culture of innovation and enhancing the impact of our research.”
An important piece of that culture is a recent partnership between UNC Greensboro and NC A&T State University, and the National Science Foundation’s Innovation Corps program, better known as I-Corps.
Facilitated by LaunchUNCG, the Greensboro I-Corps site guides select students, faculty, and alumni of UNCG and NC A&T through an entrepreneurial bootcamp, encouraging them to perform market research early when their innovations are still at a nascent stage.
Early market research allows intellectual property developers to determine whether they have properly identified their intended customer base. Research team members interview prospective customers for feedback on their innovation’s design and functionality, including its physical features and benefits.
LaunchUNCG program manager Sam Seyedin describes I-Corps as a “go/no-go test.”
EVERY MINUTE MATTERS
A UNCG I-Corps team recently received a $225,000 NSF SBIR grant and a $75,000 NC Biotechnology Center Technology Enhancement Grant in support of their device to detect heart attacks more quickly and accurately. After completing training with the first Greensboro cohort in 2017, Dr. Jianjun Wei (left) and Dr. Taylor Mabe (far right) also won a $50,000 grant to participate in the national I-Corps program, where they received a “Spirit of I-Corps Award” for their efforts.
Creating a culture of innovation requires more than supporting researchers on campus who already have big ideas, says Streuli.
Through NC Entrepreneurship Center events, LaunchUNCG reaches out to get the entire campus and community thinking like entrepreneurs.